Despite projections of a middlingÂ domestic opening on the horizon,Â The Mummy looks to have legs overseas. For years now, Universal has been trying desperately to get aÂ shared universe off the ground, involving their stable of classic monsters. So far, the process hasn’t panned out, but that hasn’t prevented the studio from going all in on the latest iteration of the project. The new franchiseÂ will be spearheaded by this weekend’sÂ The Mummy,Â before a new batch of movies are spun out to form what’s officially called theÂ Dark Universe. Of course, if The Mummy is a flop, then future Dark Universe movies could be put on indefinite hold.
MarketingÂ has been ramping up ahead of …
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