Despite projections of a middling domestic opening on the horizon, The Mummy looks to have legs overseas. For years now, Universal has been trying desperately to get a shared universe off the ground, involving their stable of classic monsters. So far, the process hasn’t panned out, but that hasn’t prevented the studio from going all in on the latest iteration of the project. The new franchise will be spearheaded by this weekend’s The Mummy, before a new batch of movies are spun out to form what’s officially called the Dark Universe. Of course, if The Mummy is a flop, then future Dark Universe movies could be put on indefinite hold.

Marketing has been ramping up ahead of …

Click to continue reading The Mummy Sets Opening Day Record in South Korea

Source: New feed

LEAVE A REPLY