Maybe it’s supposed to be mean 4:44 in the morning? Ha!

As we reported, mysterious advertisements popped up online and at random locations around NYC that read “4:44.” Upon further investigation, the signs were linked to Tidal, Jay Z‘s online streaming service.

Related: The Bey Hive Suspects Beyoncé Has Already Given Birth!

Almost immediately, the Internet was convinced that either Hova was going to release new music, or we would find out Beyoncé delivered her twins at that specific time.

Well, 4:44 came and went on both the East and West coast…

And nothing happened! So freaking anticlimactic!

Not surprisingly, people took to Twitter to vent their frustrations! To see the best reactions, ch-ch-check them out (below)!

[Image via WENN.]

Source: New feed