Consumer and advertiser lust for internet-delivered content will help to lift total spending on U.S. media and entertainment to $759.1 billion in 2021, a 19.5% increase over last year, consulting firm PwC predicts today in its 18th annual Global Entertainment and Media Outlook — a widely followed five-year forecast.
PwC’s new estimates are notably higher than they were last year for music, internet advertising, and video games — but lower for book publishing, newspapers…
Source: New feed