MGM’s Epix doesn’t just want to win the battle for eyeballs at the living room TV. It hopes to beat its premium network rivals by attracting viewers sitting in the back seats of minivans — beginning with a deal with Honda, announced this morning.
Epix says that it will be be “the first entertainment service globally” with an app that offers its content to subscribers in a connected car — in this case Honda’s 2018 Odyssey minivan. The rear-seat service will be powered by…
Source: New feed

Loading...

LEAVE A REPLY