Once again, the NBA Finals were the only game in town on Friday. Game 4, in which the Cleveland Cavaliers defeated the Golden State Warriors 137-116, delivered a 12.6 metered market rating. That was the second lowest in the series so far (12.4 for Game 1, 12.7 for Game 2, 13.4 for Game 3), which is normal as this is the first game this year to air on the low-trafficked Friday night. Versus Game 4 last year, which also aired on Friday, last night’s face-off was up…
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