Things continue to look dire for The Mummy, with the potential franchise-starter opening to a weak night of previews. Few studios have successfully been able to imitate Marvel’s shared universe strategy, but that hasn’t stopped them from trying. Universal Studios has been attempting to kick off a movie monster universe for years, but have yet to launch a solid franchise starter. All of their hopes seemed to be poured into this weekend’s The Mummy, but their efforts have been plagued by missteps. From stealing their universe’s name from Warner Bros. to planning half a dozen future projects before their first film was out, things haven’t been looking good.

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Click to continue reading Wonder Woman Beats The Mummy’s Thursday Box Office Opening

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